Director of Retail

New York, United States | Retail | Full-time


Rockets of Awesome is reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise. We’re making shopping for kids apparel convenient and fun— this is the future of vertical commerce.

We are a New York City-based, venture-backed startup with extensive executive expertise.  We value fun, simplicity, and teamwork.

Rockets of Awesome is currently seeking a Director of Retail — responsible for developing, executing, and managing all brick-and-mortar stores and store strategies.


Role Description

As Director of Retail you will lead the translation of the brand into physical store initiatives, by creating both a commercial and functional retail space. You will be responsible for all retail activities, including strategy development, store management, and new store development, with full P&L responsibilities. You will oversee real estate, planning, budgeting, staffing, training and education, visual merchandising, customer experience, and daily operations as we build out the Rockets of Awesome brick & mortar presence. Your responsibilities will include liaising between all department heads to ensure consistent execution and brand experience for ROA store customers nationwide.


Areas of Responsibility

  • Help build ROA’s near and long term retail strategy
  • Oversee the opening of new stores - including real estate identification and negotiation, build out, budgeting, staffing, training and launch execution, working cross-functionally as needed with People, Supply Chain, Marketing, Creative and Merchandising teams
  • Evaluate, execute, and manage any third party or temporary shop-in-shop or pop-up opportunities
  • Own the store P&Ls, meeting or exceeding monthly and annual goals, including the annual budget process, partnering with Finance and Ops to manage store capex and expenses to drive cost savings
  • Work with Head of HR to oversee hiring, training, and development of the store team to ensure a strong sales and service culture while simultaneously embodying the vision of the ROA brand and spending time coaching store managers; additionally, to drive efficiencies in store scheduling, payroll forecasting, reporting and administration of incentive programs
  • Work with Supply Chain to drive operational excellence in stores by creating consistent and efficient standards for transfer orders, receiving, inventory management, reporting and communications to the distribution centers
  • Collaborate with Marketing, Customer Experience, Design and Merchandising on strategy and execution of in-store marketing, events, visual merchandising, and customer experience initiatives that drive community and experiential retail
  • Refine omni-channel strategies to continuously deliver a seamless end-to-end customer experience that spans both online and stores
  • Serve as primary liaison between the corporate team and stores to ensure that all information is communicated in a timely, consistent and brand appropriate manner
  • Partner with the Head of HR to ensure that the retail operation complies with all company policies and procedures as well as statutory requirements, ensuring minimum risk to staff members and the business
  • Maintain up to date knowledge of the marketplace, competitors and trends, as well as new retail technology to drive innovation and efficiency within stores



  • 8-10+ years of retail and operational experience covering P&L management, team and talent development, clientele development, education, visual merchandising, special event execution, and store operations
  • Hands on experience opening brick-and-mortar stores
  • Curious and customer-driven; attuned to brands and trends in the consumer space
  • Highly analytical, data-driven decision-maker and organized problem solver; with attention to detail and accuracy
  • Highly accountable with outstanding work ethic
  • Proven leadership ability, as well as strength in building internal partnerships
  • A reputation for creating a high performing culture that consistently delivers results
  • Self-starter with an ambitious spirit, willing to multi task resourcefully and work independently
  • Demonstrated strong business judgement with the ability to identify, prioritize, and articulate highest impact initiatives
  • Ability to work in a fast paced, dynamic environment and prioritize workload to manage multiple projects with strict deadlines
  • Strong communication, critical-thinking, and presentation skills; including the ability to provide written and verbal direction effectively