Brand Marketing Manager

New York, United States Full-time

Rockets of Awesome is reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise. We’re making shopping for kids apparel convenient and fun— this is the future of vertical commerce.

We are a New York City-based, venture-backed startup with extensive executive expertise. Join our creative and strategic team working to develop a scalable e-commerce system that powers a business with massive market opportunity. This team cultivates a culture of learning and continuous improvement by investing in automated testing, learning from real-world problems, and immediately adapting.

We value fun, simplicity, and teamwork.

 

About the Position

RoA is looking for a high energy, self-directed, and team-oriented individual to join the marketing team. This person will be responsible for increasing brand awareness, favorability, traffic and incremental revenue across the brand’s owned and earned media channels.

What you’ll do…

  • Partner with creative strategist to design integrated communications strategy, and ensure the message is distributed across all channels in order to meet customer centricity objectives.
  • Manage PR agency, and provide guidance on brand appropriate media relations that achieve reach targets established by quarter.
  • Oversee the planning, development, and execution of organic social media, in addition to collaborating on the strategic framework for paid social media.
  • Execute partnerships and product collaborations of all sizes, including amplification of marketing campaigns through unpaid/paid influencers.
  • Conduct long-range planning exercises and present roadmaps across social, partnerships, experiential, and PR for approval.

 

We’re looking for someone who is…

  • A self-starter. Highly motivated and ambitious, with high productivity levels.
  • Athletic. Agility is the name of the game, and you can flex up/down based on business needs.
  • A creative thinker. Fresh perspective on how to show up across channels as a digitally native  brand, using an innovation-forward mentality.
  • Collaborative. Ability to work successfully in a highly cross-functional environment.
  • An excellent communicator. Clarity is important for both verbal and written comms, and the ability to drive consumer-facing messaging that resonates across audiences.
  • Intellectually curious. Thought partnership will be a key to success, and new perspectives are welcomed.

 

Other requirements and considerations…

  • Minimum of 5+ years professional experience; startup environments preferred.
  • Direct experience managing social media properties and communications strategy.
  • Exposure to the retail category; direct-to-consumer brands are most relevant.
  • Clear demonstration of how to design an annual strategy against business objectives.
  • Proven track record of executing successful campaigns from end-to-end.
  • Strong attention to detail, process optimization, and critical thinking.
  • Familiarity with industry-relevant tools to assist with management and reporting.