Digital Marketing Manager - Growth

New York, United States Full-time

Rockets of Awesome is reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise. We’re making shopping for kids apparel convenient and fun— this is the future of vertical commerce.

We are a New York City-based, venture-backed startup with extensive executive expertise. Join our creative and strategic team working to develop a scalable e-commerce system that powers a business with massive market opportunity. This team cultivates a culture of learning and continuous improvement by investing in automated testing, learning from real-world problems, and immediately adapting.

We value fun, simplicity, and teamwork.

 

About This Position

Rockets of Awesome is looking for an Associate/Manager level growth marketer to manage multiple marketing channels (existing and new) including, but not limited to, paid social, SEM/SEO, display, retargeting, video, and affiliate. In this vital role, you will develop, execute and optimize customer acquisition campaigns that drive top line growth for ecommerce and subscription businesses. This role will oversee the day-to-day execution of campaign creation and testing execution to optimize traffic, conversion and profitability.  Reports to the Senior Director of Marketing.

 

PRIMARY RESPONSIBILITIES

  • Marketing Planning & Execution:  Day-to-day lead in developing and implementing digital customer acquisition plans, optimizing the efficiency of existing efforts, and testing new channels, creatives, and messaging strategies.  Work with marketing leaders to collaboratively translate strategic vision into tactical solutions and results. Accountable for all projects being delivered on time and within budget
  • Multi-Channel Marketing Management: Subject matter expert and hands-on owner of all paid channels - paid social (Facebook, Instagram, Pinterest), SEM (Google, Bing), display (GDN), retargeting (Criteo), SEO, and affiliate (Share-a-Sale). Manage marketing mix towards CPA, CAC, LTV and payback goals. Identify new trends in digital marketing for profitable and scalable growth.
  • Testing Agenda Development: Plan optimization and testing tactics to increase conversion and improve KPIs.  Generate data-driven hypotheses for improving performance, execute A/B tests, and iterate on marketing campaigns. Brainstorm creative concepts, new areas of growth, and messaging strategy informed by consumer insights and analysis.  
  • Marketing Asset Development:  Collaborate closely with creative and brand teams to create marketing assets that drive results and build brand.  Develop creative briefs and articulate constructive feedback.
  • KPI Reporting:  Oversee marketing tracking, analytics and insights. Monitor performance across KPIs, interpret data, and create optimization plans to ensure programs scale efficiently.  Deliver regular, clear, and actionable reports on marketing performance to business leaders and peers.
  • Process & Tech Improvement: Consistently look for ways to improve current processes or introduce new approaches. Assist in the evaluation, selection and on-boarding of marketing tools and partners. Help manage integration with third party platforms of the marketing tech stack and serve as the day-to-day marketing contact.
  • Day-to-day execution: of ROA retention and customer lifecycle campaigns, including briefing the Creative team, audience segmentation, coordinating coding, creating automated flows, tagging links, scheduling emails, setting up tests, quality assurance, and deployment.

 

REQUIREMENTS

  • 3-5 years experience in digital marketing/advertising within a D2C business or agency; ecommerce experience is a huge plus!
  • Exceptional knowledge of paid search, social, display and remarketing.
  • Experience working with attribution models and an understanding of how each channel informs the other.
  • Results-oriented with tenacity to get things done on time and on budget
  • Data-driven with strong understanding of KPI's for digital media and how they drive movement through the digital marketing funnel.
  • Excellent analytical skills.  Strong Excel proficiency with a love for storytelling through data. Ability to manipulate raw data through advanced Excel formulas, pivots, and graphs.
  • Motivated self-starter who can work independently but also builds strong relationships and trust working across teams and integrating cross-functionally.
  • Organized, detail-oriented, and ability to translate concepts into actionable plans.
  • Scrappy startup mentality.  Can take-action and propose new ideas and solutions before asked. Adapts easily to changing environments and demonstrates flexibility in shifting goals and priorities