Art Director

New York, United States Full-time

ROCKETS OF AWESOME is reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise. We’re making shopping for kids apparel convenient and fun – this is the future of vertical commerce.


We are a New York City-based, venture-backed startup with extensive executive expertise. Join our creative and strategic team working to fundamentally innovate the kids apparel space. This team cultivates a culture of learning and continuous improvement by investing in automated testing, learning from real-world problems, and immediately adapting.


We value fun, over-the-top creativity, and teamwork.


About the Position

We are looking for a brand-obsessed, art director with an extensive digital background to further build and dimensionalize our brand. This role will report to the SVP of Marketing and Customer Experience, manage a team of creatives, and work closely with our Digital Product and Marketing teams.


The position is responsible for delivering high-performing, on-brand, creative assets for web, email, social media, digital acquisition ads and all physical activations and brand touchpoints.  We’re looking for someone who wants to meaningfully contribute to our business and is looking for the right place to do it all. Join us in building something AWESOME!


What you’ll do...

  • Establish the creative vision – Concept and execute brand and direct-to-consumer marketing initiatives.  Includes but not limited to messaging, campaigns, visual aesthetic, events, collaborations.
  • Create marketing and brand assets – Oversee and execute the creation of emails, website elements, videos, digital ads, print collateral, packaging, activations etc.   
  • Lead the creative team – Manage and develop a team of designers and creatives
  • Effectively communicate & prioritize initiatives alongside the Creative Producer
  • Art Direct photo/video shoots for brand and acquisition marketing.  
  • Concept, identify talent and partner with the Creative Producer to execute and manage post-production (selects, retouching, final assets etc.)
  • Design visual elements for the website – Collaborate with the digital product team on landing pages, new layouts and functionality, site enhancements, etc to optimize site conversion and increase consumer spend.
  • Manage and continue to develop brand style guide.


We’re looking for someone who is...

  • Brand obsessed. Always challenging yourself and your team to push the limits of dimensionalizing a brand, doing the unexpected and consistently delivering over-the-top awesomeness.
  • Results-Driven. Obsessed with creating marketing that generates results and moves the business and the brand forward.
  • Consumer-Focused. Able to understand and deeply empathize with our customer, designing with her, her needs/challenges and likes/dislikes, in mind.
  • A Strong Cross-Functional Leader. Able to collaborate and communicate with different types of internal stakeholders and articulate the trade-off in design decisions including short- and long-term consequences. You’re not afraid to take the bull by the horns and drive results.
  • Ready for a Big Role at a Startup. You have the skills to operate at the level of a senior leader combined with the humility and hustle required to accomplish a lot with a lean team at a growing company. You’re not afraid to roll up your sleeves.
  • Able to work in a fast-paced environment, to be flexible, and to quickly adapt to new data and strategies.


Other Requirements and Considerations

  • 8-10 years of related experience.
  • Startup, direct-to-consumer and/or e-commerce experience preferred.
  • Strong business acumen – creates with an eye towards results while pushing the brand forward.
  • Strong knowledge of Adobe Creative Suite, Google Docs, Sketch/Zeplin, Dropbox, Unbounce.
  • Working knowledge and/or ability to execute motion graphics.
  • Proven experience working cross-functionally with demonstrated leadership skills.
  • Ability to illustrate is preferred.