Digital Marketing Manager

New York, United States | Creative/Marketing | Full-time | COVID-19 remote


Rockets of Awesome is a direct-to-consumer kids’ apparel brand with the soul of a tech startup. We live to simplify the lives of families and celebrate real life with kids. Our designs, created in-house for girls and boys sizes 2-14, are driven by style, constructed for comfort, and priced under $40. Rockets of Awesome is simplifying the process of shopping for stylish, high-quality kids clothing by using data and technology to bring over-the-top-awesome kids’ clothes to families across the country. Customers can get personalized seasonal subscription boxes, shop the full collection online, and send back outgrown clothes for credits.


Position overview

Rockets of Awesome is looking for a Digital Marketing Manager to own the design and execution of its paid media marketing strategy across paid social, SEM/SEO, display, video, and more. This role is critical to the success of the company’s overall growth goals and will manage paid digital marketing for both our subscription and ecommerce channels. You will oversee the day-to-day execution of campaign creation and testing to optimize traffic, conversion and profitability. The primary focus of the role will be driving scaled, efficient customer acquisition. It will also oversee paid customer retention efforts and repeat purchase strategies and general ROI channel analysis for other channels like Direct Mail or Podcasts. This role reports to the Director of Growth Marketing.

Our ideal candidate is someone who is goal-oriented, data-driven, and a creative problem solver; ready to roll up their sleeves and tackle any project to drive growth for the company. You are a self-starter with an entrepreneurial mindset that can adapt quickly to updated priorities. You are endlessly curious, enjoy collaboration, and have a strong consumer-orientation that will root our paid marketing in the needs and wants of our customers.

This is an ideal position for someone with existing performance marketing experience eager to grow quickly in the industry or someone who is incredibly analytical and curious looking to get into the fast paced and rewarding tech/DTC environment.


What you’ll do:

  • Marketing Planning & Execution: Day-to-day lead in developing and implementing digital customer acquisition plans, optimizing the efficiency of existing efforts, and testing new channels, creatives, and messaging strategies.
  • Multi-Channel Marketing Management: Subject matter expert and hands-on owner of all paid channels - paid social (Facebook, Instagram), SEM/SEO (Google, Bing), display (GDN), and video (Youtube). Manage marketing mix towards CPA, ROAS and payback goals. Identify new trends in digital marketing for profitable and scalable growth.
  • KPI Reporting: Oversee marketing tracking, analytics and insights across the entire customer lifecycle from conversion to attribution to LTV. Monitor KPIs by marketing channel, interpret data, and create optimization plans to ensure programs scale efficiently. Maintain an accurate perspective of all actual and forecasted spend segmented by channel to inform company-wide reporting. Maintain weekly, monthly, and quarterly growth metric trackers contextualized by qualitative (marketplace-based) and quantitative (database-based) analyses.
  • Testing Agenda Development: Plan optimization and testing tactics to increase conversion and improve KPIs. Generate data-driven hypotheses for improving performance, execute A/B tests, and iterate on marketing campaigns. Help brainstorm new areas of growth and messaging strategy through consumer insights and analysis.
  • Marketing Asset Development: Work with in-house Creative team to brief for new assets and copy to test and grow our brand and customer acquisition.
  • Process & Tech Improvement: Consistently look for ways to improve current processes or introduce new approaches. Assist in the evaluation, selection and on-boarding of marketing tools and partners.

  • 2-4 years experience in digital, growth marketing/advertising within a DTC business; ecommerce experience is a huge plus! Alternatively, 2-4 years experience as a financial, data, or consulting analyst with robust analytical skills applicable to the DTC/ecommerce space.
  • Great working knowledge of paid search, social, display and remarketing.
  • Results-oriented with tenacity to continually hit CPA and revenue goals on time and on budget.
  • Data-driven with strong understanding of KPIs for digital media and how they drive movement through the digital marketing funnel.
  • Excellent analytical skills. Strong Excel proficiency with a love for storytelling through data. Ability to manipulate raw data through advanced Excel formulas/pivots/graphs.
  • Motivated self-starter who can work independently but also builds strong relationships and trust working across teams and integrating cross-functionally.
  • Organized, detail-oriented, and ability to translate concepts into actionable plans.
  • Scrappy startup mentality. Will take action and propose new ideas and solutions before asked. Adapts easily to changing environments and shows flexibility in shifting priorities.

It’d be over-the-top-awesome if you also:
  • Have DTC startup experience and/or have experience with subscription models
  • Experience working with attribution models and an understanding of how each channel informs the other.

Business Overview
  • Founded in 2016 by Rachel Blumenthal, mom and entrepreneur
  • We’re a small but mighty team of moms, dads, aunts, and uncles
  • Based in NYC, but at this time we’re fully remote due to the pandemic. We are closely monitoring the status of COVID-19 to determine when it is safe to return to our office.
  • Core Values:
  • Authenticity and inclusion is everything
  • We presume positive intent, always
  • Eager to solve problems with urgency and reliability
  • Serious about simplicity and relentless prioritization
  • Obsessed with an outstanding and innovative customer experience
  • Motivated to learn and grow every day (mistakes welcome!)
  • Encourage spontaneous celebration and a sense of humor
  • Competitive salary
  • Equity
  • Medical, dental, and vision insurance
  • Flexible spending accounts
  • 401k
  • Commuter benefits
  • Short term disability
  • Long term disability
  • Life insurance
  • 24 PTO days per calendar year
  • Paid Mental Health Fridays while remote
  • Employee discounts to Rockets and other brands